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When Failure Is Not Trying: Ideas, Time, and the Cost of Delay.

What is the worst that can happen if you fail? Not the kind of failure where you try boldly, make a conscious decision, and still do not see results.  That kind of failure is honest. It teaches. It refines. It informs the next move. The real failure is quieter and far more dangerous: failing to try while the idea is still alive. Ideas, like food, come with a “best before” date. That label is not only about quality; it is about opportunity. After that window, even the best bread spoils—not because it was bad, but because time moved on. In the same way, many ideas fail not due to lack of potential, but due to delay. Time, geography, market conditions, and even the scale of our dreams shift. When we hesitate too long, the moment passes. One of our biggest mistakes is outsourcing thinking. We import solutions ...eeh ni ukweli, I mean our problem na vile ni mingi , we do it without first asking why.  Why this method? Why this material? Why this technology? Why now—and why here? Imp...

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